Significance of Consumer Behavior Audit Essay Example

Significance of Consumer Behavior Audit Essay Significance of Consumer Behavior Audit Name: Institution: Significance of Consumer Behavior Audit We will write a custom essay sample on Significance of Consumer Behavior Audit specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Significance of Consumer Behavior Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Significance of Consumer Behavior Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Introduction Consumer behavior audits are useful instruments in assessing all the features of decision making in marketing including positioning, segmentation and other elements of the marketing mix. Fundamentally, a consumer behavior audit seeks to discover the attitudes of consumers concerning a certain product, any necessary improvements, as well as their usage of the specific products. The first paragraph evaluates the components within a consumer-marketing audit while the next paragraph illustrates the importance of conducting consumer-marketing audits to a company. Lastly, the conclusion summarizes the main points in the essay and stresses the significance of the process. The market segmentation section addresses internal, external and situational influences that affect the purchase decision. The product position section in the audit is concerned with how consumers perceive the product in relation with other competing brands. The pricing section of the audit essentially tackles the price of a certain product in line with the demographics, competing brands and need (Krishna, 2013). Lastly, the distribution and promotional strategy are also contained in the audit. Consumers solve different problems and act as centers of decision-making. These consumers receive a large of information, interpret it using the present situation, and react in a manner that allows them to realize contentment. Consumer purchase choices may be as trivial as a meal, or as significant as a skyscraper, however, the process remains remarkably similar. The main process in all these activities is purchase involvement (Pride et al., 2011). Significance The five vital steps in the consumer-marketing audit are highly intensive and investigative in nature. When implemented in the appropriate way, they can yield vast information on how consumers feel, think and choose certain products over others. By accomplishing the five vital steps in the audit and precisely solving all the related matters concerning customer influences at every level within the stages, marketing administrators can have a systematic comprehension of the factors that control consumer behavior and the crucial decision parts where these influences are triggered. Consumer marketing audits can serve as useful tools in verifying the number and type of consumers that purchase a particular product (Hawkins Mothersbaugh, 2010). Consumer marketing audits are also indispensable in that they identify flaws in the marketing approaches of a company. To recognize a decrease the amount of direct losses or drop in the number of consumers, a regular audit procedure is conducted. Certain departments can realize perpetual losses through corruption or inefficient structures such as misdirected advertising, over-budgeting, and poor investment in human resources. Consumer marketing audits also help by bringing in professionals who are skilled in analyzing the market and consumer behavior (D’Souza, 2009). This is extremely beneficial to small and medium enterprises that may lack an established marketing department. These external auditors also easily identify areas where the company is suffering the most. Conclusion Most companies have shifted towards increased research into consumer behavior with the intent of understanding their thought processes, experiences and feelings when they need to purchase a product. Different strategies of collecting consumer information and behavior have been developed globally. In my opinion, these efforts are highly effective especially when the information is interpreted correctly and translated into strategies. References D’Souza, S. (2009). The brain audit: why customers buy (and why they don’t). Auckland, N.Z., Psychotactics. Hawkins, D. I., Mothersbaugh, D. L. (2010). Consumer behavior: building marketing strategy. Boston, McGraw-Hill Irwin. Krishna, A. (2013). Customer sense: how the 5 senses influence buying behavior. New York, Palgrave Macmillan. Pride, W. M., Hughes, R. J., Kapoor, J. R. (2011). Foundations of business. Australia, South-Western Cengage Learning.

Femme Fatales and Film Noirs

Femme Fatales and Film Noirs Femme Fatales and Film Noirs Femme Fatales and Film Noirs By Maeve Maddox A freelancer who writes about film wants to know how to deal with two French terms used by filmmakers: If Im dealing with  more than one film, is it femmes fatale or femme fatales? And when it comes to multiple films of film noir, is it films noir or film noirs? Plus, given that the terms are French, should they be italicized? Note: Readers who are not film buffs may be unfamiliar with these terms as they are used in English. A femme fatale is an attractive and seductive woman. Film noir is a movie genre explained below. The terms are so common in English that they do not need to be italicized The expression femme fatale was in the language before it became a part of movie jargon. The earliest OED citation is from a US source dated 1879. On the Ngram Viewer, both terms, film noir and femme fatale, begin their rise in printed books in the 1940s. Film noir describes a category of gloomy movies that begins with The Maltese Falcon (1941) and ends with Touch of Evil (1958). The film noir genre breaks a previous Hollywood pattern that glorified home life, presented idealistic views of American government, and provided happy endings for the main characters. Film noir often depicts the criminal justice system as unfair, the police as corrupt, and the federal government as oppressive and threatening. According to a description at the Film Noir Studies site, women in film noir are of three kinds: the â€Å"marrying kind† who wants the hero to settle down and conform to societal norms, the nurturing woman, who is depicted as â€Å"dull, featureless, and unattainable,† and â€Å"the femme fatale.† The femme fatale is an independent, ambitious woman who rejects marriage, but who, in breaking free of the traditional male-female relationship, causes violent disruption in the lives of those around her. French in origin, the terms have been sufficiently Anglicized to form their plurals by adding -s: femme fatales (not â€Å"femmes fatales†) and film noirs (not â€Å"films noirs†). Some writers do form the plurals of these terms partially la franà §aise (by adding an -s to the noun), but the Ngram Viewer indicates that such writers are in the minority. Likewise, the terms are italicized on some Web sites, but the recommendation given in The Chicago Manual of Style is to use roman type for foreign words that have entries in English dictionaries. The official site of the Film Noir Foundation does not italicize â€Å"film noir.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:What Does [sic] Mean?Used To vs. Use ToWhen to use "an"

Alzheimer’s Disease (AD) and Oxidative Stress Relationship

Alzheimer’s Disease (AD) and Oxidative Stress Relationship Alzheimer’s disease (AD) is a neurodegenerative disease which causes a lethal twist in the structural integrity, and a roadblock in the function of brain, this eventually channel the situation to degeneration and shrinkage of brain, and override the control of brain over other parts of the body, and comes to the final closing remark of the disease- death. Studies done on the topic have corroborated that the disease is not reversible, and the only patch of hope is slowing down its progress. But as the disease advances through mid stage and evolves into severe AD, the condition of patient becomes pathetic and care giving becomes more painful. Studies have reported that notable symptoms of AD are seen only after 60 years of age, even though the disease has started before that. Initial symptoms are loss of short term memory- being forgetful about the recent events, and gradually over a period of time patient seems more absent –minded about the environment, things which are chemically etched in the long term memory begins to be erased, and the final stage starts pushing the patient into severe AD which is tremendously pathetic. Studies have proved that loss of function of neurons is the cause of AD. A closer look into the aspect revealed a complex set of events that precede the neuronal degeneration- oxidative stress and imbalance in homeostasis, formation of roadblocks in communication, falling apart of integrity and death of neurons. This enabled to go beyond the findings of superficial studies done and hypothesis developed, and helped to delve much deeper into the inner workings and mechanism of the disease. Hypotheses developed to explain mechanism of AD are: amyloid cascade hypothesis, cholinergic hypothesis and tau hypothesis. Amyloid cascade hypothesis says, APP- Amyloid Precursor Protein, a transmembrane protein involved in main roles of growth, survival and repair of nerve cells- is snipped at wrong places by an enzyme called secretase, leadi ng to the formation of amyloid ÃŽ ² peptides which accumulates to form plaques- amyloid plaques- and bind to synapses blocking the communication channel, eventually causes memory loss. According to cholinergic hypothesis, downward drift in the levels of acetylcholine in brain is the cause for Alzheimer’s disease. Loss of function of cholinergic neurons was found in Alzheimer’s disease patients. Shift in the level of acetylcholine happens due to the lack of two enzymes involved in synthesis and breaking down of acetylcholine. This will lead to loss of function of neurons; brain’s functionality falls apart, and eventually leads to symptoms of Alzheimer’s disease. Tau hypothesis approaches the problem in another perspective, tau protein- a protein associated with microtubules in nerve cells- gets hyperphosphorylated, this enables cross linking among tau protein units, and they back off from being attached to the microtubules. This causes loss of structural i ntegrity of nerve cells, and they collapse and clump to form tangles- neurofibrillary tangles. Studies conducted focusing on the inner workings of these hypothesis have found that oxidative stress is the reason that enhances plaque and tangle formation, repair mechanisms in cells are unable to solve the situation as the oligomer formation and cross linking are predominantly made by non peptide bonds. In another study, amyloid ÃŽ ² peptides have shown close relation with some causes of mad cow disease. Studies related to genetics of AD have found the link between APOE gene on chromosome 21 and the disease. APOE gene codes for apolipoprotein, and one among its functions is breaking down of APP. APOE has variants, APOEÃŽ µ4 is the one which codes for less active protein whose capacity to break down APP is sluggish. People with this variant gene are more tend to develop AD in later stages of life, and any abnormality related to chromosome 21 also results in AD over a period of time.

CREW RESOURCE MANAGEMENT IN KOREAN AIR (Accident from Korean Air 801) Essay

CREW RESOURCE MANAGEMENT IN KOREAN AIR (Accident from Korean Air 801) - Essay Example The plane was licensed by the Federal Aviation Authority (FAA) to fly in and out international passengers in America through the requisite domestic regulations and the relevant convention that governs international aircraft movements. The investigations by the NTSB found that the likely cause of the crash of the Korean Air Flight 801 could have been the failure by the captain to have a briefing and execution of the approach towards the airport, as well as the inability of the assisting crew to monitor how the captain was conducting the approach (Korovin, 2010). Contributing to these is the fatigue experienced by the captain and the inadequacy of Korean Air in the training of the crew and the deliberate act of the FAA in disabling the instruments and devices that would have warned the crew of the aircraft the safest altitude to make a landing at the airport. Therefore, it can be concluded that the safety issues majored on the performance of the flight crew, the procedures of approach, pilot training, air traffic control including the performance of the controllers and the intentional inhibition of the MSAW at Guam International System. Other factors that could be blamed for the crash include how the airport reacte d to the emergency, the technical and safety inadequacy standards in training by the South Korean body in-charge of the aviation industry and the role played by the FAA in its oversight role as well as the documentation got from the flight data recorder. Korean Air cockpit procedures call for approach briefing before a descent and it includes a briefing about the weather conditions, a proper review of the instrument approach procedure, the actions and callouts of the crew and any abnormal conditions or configurations (Krause, 2003). It also includes the details of the execution of the approach that denotes the minimum safe altitude, the approach frequency and

Fibre Optics Essay Example | Topics and Well Written Essays - 1500 words

Fibre Optics - Essay Example This essay aims at scrutinizing what authentic technical literature has to say on the issue of integrating fiber optics in the aircraft systems in addition to contemplating the theory of light in relation to optical fibers as a way of illuminating exactly how the idea to transmit light through a thin fiber made of glass or plastic originated. The application of optical fibers in fiber-optic communication will also be discussed to evaluate how they allow transmission over longer distances at higher speeds as compared to other communication media. Theory of light relevant to fiber optics While ray theory best explains the light transmission and guiding properties of optical fibers, mode theory works to explain the behavior of light within a fiber. Ray theory basically serves to describe the direction taken by a plane wave inside a fiber (Einstein College of Engineering n.d.). According to ray theory, there are two types of rays which are carried by an optical fiber namely meridional an d skew rays both of which stand in contrast to each other in context of the course they take inside a fiber. While meridional rays pass through the axis of a fiber, the skew rays journey through a fiber without passing through its central axis. Also literature suggests that â€Å"the acceptance angle for skew rays is larger than the acceptance angle of meridional rays† (Einstein College of Engineering n.d). The light capacity of a fiber is enhanced when skew rays are added to meridional rays. But it is argued that as â€Å"skew rays tend to propagate near the edge of the fiber core† (Einstein College of Engineering n.d.), so the addition results in entrapment of a large number of skew rays in the fiber core made of thin glass. â€Å"A large portion of the number of skew rays that are trapped in the fiber core are considered to be leaky rays† (Einstein College of Engineering, n.d.). Construction of fiber optic cables Fiber optic cables basically consist of three parts namely the core, the cladding, and the coating which are also referred to as the triple C’s. Though light has been shown to propagate along the fiber core even without the aid of cladding, it is suggested that cladding made of plastic or glass has its share of important functions like improving mechanical strength, reducing the loss of light into the surrounding during transmission course and protecting the fiber against many surface contaminants to smooth the process of transmission. Buffer or the coating forms the outermost layer which serves to lend extra durability and strength to an optical fiber as a way of protecting it against physical harm (Freudenrich, 2012). It is important to remember that the core is essentially made of glass, the cladding layer is made up of either plastic or glass, and plastic is used as a preferred material for the buffer.    Basic fiber optic theory   As mentioned earlier, mode theory along with ray theory is used to explain the pro pagation and behavior of light in an optical fiber. Mode theory also largely serves to explain the issue of leaky ray loss caused by the addition of skew rays to a fiber’s core. It also suggests that a light wave can be referred to as a plan wave or a wavefront when travelling through an optical fiber and such wave is described by â€Å"its direction, amplitude, and wavelength of propagation† (Einstein Colleg

Save an Environment Essay Example for Free

Save an Environment Essay Environment: we all refer to it through different definitions. Some call their vicinity and the air just around them, while others call the atmosphere of their country, the environment. In fact, our environment is everything that is around us: the living and the non-living things together. With a lot of unnatural factors happening around us in terms of human intervention with the environment, our natural environment is depleting day by day. The natural resources such as water, land, air, etc. are getting affected day by day. There are many factors that contribute in ruining our environment and depleting it on every basis. Urbanization, increasing population, large scale deforestation, large number of vehicles on the road, and many more activities affect the environment and are making it more and more polluted. All these activities have disturbed the natural balance of our ecosystem and this imbalance falls heavily on human beings. The increased number of diseases, pollution and depletion of natural resources are all such aspects that cause a lot of harm to the living beings on this earth. It is very important that we all start taking our environment very seriously and do some bit at our end to reduce the dangers that our mother Earth has. By making some very simple activities of our daily life, we can reduce the burden on the environment and help it restore the proper balance in its ecosystem. We all can contribute a bit in saving our environment by: 1. Cutting the Energy Consumption: Buying and using fluorescent light bulbs, turning off lights and other electrical/electronic equipments when we leave a room, using cold water when possible, instead of hot or warm, insulating our homes so they can heat and cool more efficiently, etc. There are so many more ways to cut our personal energy consumption. 2. Using Sustainable Energy: Sustainable energy sources such as solar and wind can provide the energy we need without polluting the environment. 3. Water Conservation: We cannot live without water and we cannot save the environment without saving our water resource. We all must avoid wastages of water in our daily life. 4. Buying Energy-efficient Eco-friendly Goods: We can save environment by buying Energy star label electrical electronic goods for our day to day usages. 5. Reducing, Reusing Recycling: We can each play a part in reducing the waste by buying fewer items and reducing our overall consumption. If we consume less, we use less energy and produce less waste. 6. Driving Less and Driving Smart: Easy way to reduce driving is by joining carpool, taking public transport, etc. thus reducing air pollutions. 7. Tree Plantation: One of the best ways to save environment is by planting trees as much as possible. Trees play a critical role in keeping our air clean, both by releasing oxygen into the air and by trapping carbon. The more trees we have, the better our air quality, and thats why planting trees is an excellent step to take toward saving the environment. 8. Protesting Deforestation: Losing large forest for the purpose of urbanization or industry means that were losing millions of trees that would otherwise be cleaning the air for us. Protesting deforestation, both through activism and by refusing to buy products that are created at the expense of the worlds forests, can help slow and even halt deforestation. 9. Encouraging Others: Mahatma Gandhi had said, â€Å"You must be the change you wish to see in the world.† That’s certainly true when it comes in saving the environment, and each of us has an individual responsibility to make the changes and decisions that will benefit the natural world around us. The environment wont be saved by a handful of activists or even by a collection of powerful world leaders it will be saved by the collective action of mankind. Saving the environment is our prime focus today because by directly saving the environment, we indeed make small efforts in making our own lives healthy and happy and also the lives of our coming generations.

Memory in Virginia Woolfs Mrs. Dalloway Essay -- Virginia Woolf Mrs.

Memory in Virginia Woolf's Mrs. Dalloway Clarissa Dalloway and Peter Walsh are defined by their memories. Virginia Woolf creates their characters through the memories they share, and indeed fabricates their very identities from these mutual experiences. Mrs. Dalloway creates a unique tapestry of time and memory, interweaving past and present, memory and dream. The past is the key to the future, and indeed for these two characters the past creates the future, shaping them into the people they are on the June day described by Woolf. Peter and Clarissa’s memories of the days spent at Bourton have a profound effect on them both and are still very much a part of them. These images of their younger selves are not broad, all-encompassing mental pictures, but rather the bits and pieces of life that create personality and identity. Peter remembers various idiosyncracies about Clarissa, and she does the same about him. They remember each other by â€Å"the colours, salts, tones of existence,† the very essence that makes human beings original and unique: the fabric of their true identities (30). Clarissa Dalloway is content with her life with Richard, is content to give her party on a beautiful June evening, but she does regret at times that she can’t â€Å"have her life over again† (10). Clarissa’s memories of Bourton, of her youth, are brought back to her vividly by just the â€Å"squeak of the hinges. . . [and] she had burst open the French windows and plunged at Bourton into the open air† (3). The very intensity of these memories are what make them so much a part of what she is– everything in life reminds her of Bourton, of Sally Seton, of Peter Walsh. Peter and Sally were her best friends as a girl, and â€Å"with the two of them. . . she s... ... eternally knotted in the combined tapestry of their lives, never to be disentangled from each other and therefore entwining their lives together as well as their memories of idyllic summers and bitter storms. Memory can be triggered by anything, causing life to run in a continual loop between the past and the future, the truth and the dream. Peter and Clarissa will always be shaped by their memories; that is, the core of their being. As Clarissa descends the stairs at the end of her party Peter wonders â€Å"what is this terror? What is this ecstacy? . . . What is it that fills me with extraordinary excitement? It is Clarissa . . . For there she was† (194). And there she will always be, forever bound in his memory just as he is forever tied into hers, together creating their true identities. Work Cited Woolf, Virginia. Mrs. Dalloway. Orlando, FL: Harcourt, Inc., 2005.

A Prospective Cross Sectional Study Health And Social Care Essay

The importance in measuring the acceptableness to users of a Picture Archiving and Communication System in the infirmary connotes advancement by supplying quality images with good satisfaction than utilizing movie. In trauma instances, this will give advantage to occupants in the appraisal as early diagnosing is necessary. Besides in the Ob-Gyne section medical clearance affecting chest skiagraphy so that contemplated surgical processs can be done. This statement is still non proven, therefore survey on the impact of PACS on clinician shall function the intent. In our scenes, up until December 2011, determinations at the exigency room that rely on the skiagraphy entailed some waiting clip as what normally happens in film-based skiagraphy. The debut of PACS promises to alter this scenario in favor of quicker image handiness movie developing is omitted in the procedure. Quicker handiness of the radiogram due to the presence of networked computing machine system of sharing the digital images.AimDATA SUBSTRATESOPERATIONALLY DEFINED VARIABLESAnalysisTo find the impact of filmless imaging on the frequence with which physicians entree radiology images.Data assemblage sheetFrequency of the entree of doctor to radiology imagesQuantitative variable like frequence shall be analyzed utilizing mean and standard divergence.To measure clinician perceptual experience of image handiness with the usage of Picture Archiving and Communication System ( PACS ) .Data assemblage sheetPercept of clinician on image handinessQualitative variable will be analysing uti lizing proportion.Relationship of Research Objectives, Data Substrate, Operationally Defined Variables and Data AnalyIntroductionI. BACKGROUND OF THE STUDY:Filmless imagination is a construct which has changed health care. Picture Archiving and Communication Systems ( PACS ) are described as the â€Å" centralised depository for all imagination informations and diagnostic images ( eg, x-rays, CT scans, MRI scans ) and radiology studies electronically to clinicians at the point-of-care, contradicting the demand for a film-base.1 Diagnostic imagination is a cardinal constituent of information impacting the attention a patient receives. Picture Archive and Communication Systems ( PACS ) are comprehensive webs of digital devices designed for acquisition, transmittal, storage, show, and direction of diagnostic imagination surveies. The construct of a digital image communicating and show system was devised in the 1970s, with the initial conference on PACS designs launched in 1982 ( Huang , 1999, 2003 ) . The U.S. Army Medical Research and Materiel Command installed the i ¬?rst large-scale PACS in the United States called the medical diagnostic imaging support system in 1992 ( Smith et al. , 1995 ) .2 Over the last 30 old ages PACS been developed for the intent of making more efficient and effectual health care. The construct of PACS was originally developed to better efficiency non merely in the radiology sections but besides in other sections like the exigency room. A figure of surveies have been conducted to find if PACS achieves its ends of bettering efficiency and effectivity within wellness systems. These surveies focus on its impacts on work flow, functions, patient results, and costs, with variable decisions. 3 Digital skiagraphy, this is the first movie free X ray imaging system in Mindanao. DDH ( Davao Doctors Hospital ) upgraded to CR ( Computed Radiography ) and implemented PACS ( Picture Archiving and Communication System ) for all imaging modes ( CT, MRI, Ultrasound, and Radiography ) . In trauma instances, this will give advantage to occupants in the appraisal as early diagnosing is necessary. Besides in the Ob-Gyne section medical clearance affecting chest skiagraphy so that contemplated surgical processs can be done. In this survey, the occupants will give their appraisal on how PACS give impact to their work patterns in the exigency section in bettering clinical decision-making, and easing more efficient patient attention processes.II. REVIEW OF RELATED LITERATUREA Although the construct of image archiving and communications systems ( PACS ) was developed in Europe during the latter portion of the 1970s, no working system was completed at that clip. The first PACS executions took topographic point in the United States in the early 1980s, e.g. at Pennsylvania University, UCLA, and Kansas City University. Some more or less successful PACS developments besides took topographic point in Europe in the 1980s, peculiarly in the Netherlands, Belgium, Austria, the United Kingdom, France, Italy, Scandinavia, and Germany.4 PACS was expected to revolutionise and streamline the bringing of health care, helping communicating between radiotherapists and clinicians, bettering clinical decision-making, and easing more efficient patient attention processes. A In the USA 76 % of infirmaries reported utilizing PACS in 2008, A and in England and Scotland a national roll-out of PACS has been completed with the balance of UK infirmaries implementing it by 2012.A With the integrating of PACS into a figure of medical units outside radiology, the exigency section is one clinical country where PACS has the possible to significantly alter work patterns. The exigency section is a ‘complex ‘ and ‘data-rich environment'A where clinicians continuously multi-task and utilize multiple information beginnings in order to supply optimal attention for critically sick patients. Images are built-in to patient attention, A with high volumes of imaging surveies conducted daily.A Rapid entree to these to back up decision-making can be of important importance. With the potency for imaging consequences to impact dramatically on a patient ‘s attention, the ED provides a good scene to measure how PACS can impact on and take to innovation in clinical work practices.5 In 2010, a survey done by I.M. Hains et Al assessed the grounds of PACS impact on ICU clinicians through a systematic literature reappraisal of 11 ( 11 ) English linguistic communication publications in the USA and UK. The survey revealed a positive impact potency for PACS on clinician ICU work patterns and patient attention. The survey besides showed that PACS elicits positive impact potency on efficiency of work patterns, work associated with clinical determination devising and communicating patterns. PACS engineering offers wellness attention providers the possible for long-run cost nest eggs in radiology services by extinguishing the disbursal of movie processing and storage, among other things. Quick image handiness with PACS in SPMC will do it easier for radiotherapists to pull off patient test work flow and will assist surgical occupants in the early diagnosing and intervention for injury instances. Political action committee in the infirmary connotes advancement by supplying quality images with good satisfaction than utilizing movie.III. RESEARCH QuestionWhat is the impact of PACS on surgical occupant ‘s direction of ER patients?IV. SIGNIFICANCE OF THE STUDYImproves more timely patient attention and allowing clinicians to do determinations more rapidly.V. OBJECTIVESTo measure the impact of image file awaying and communicating systems ( PACS ) as perceived by the surgical occupants at the exigency section. To find benefits, disadvantages and jobs of PACS as perceived by ER surgical occupants.VI. METHODOLOGYStudy Design: Prospective Cross-sectional Survey Puting: The survey shall take topographic point in Southern Philippines Medical Center – Emergency Department, Bajada, Davao City, from May-June 2013 Independent variables: Age, sex, section Dependent variables: 1 ) continuance of ER rotary motion ; 2 ) impact of PACS on surgical occupant ‘s appraisal ; 3 ) surgical occupant ‘s perceptual experience of image handinessParticipantsInclusion Standards: Surgical occupants at ER Department Exclusion Standards: Surgical Residents who refuse to give informed consent.VII. Sampling CRITERIAA convenient sampling of surgical occupants falling under inclusion standards with consent shall be included for research.IX. DATA GATHERING/METHOD:Data will be gathered utilizing a questionnaire adapted from The Norfolk and Norwich University Hospital J.R PILLING.6 The questionnaire makes usage of a five-point Likert graduated table to measure surgical occupants ‘ positions on quality of images. There where besides three unfastened ended inquiries included to arouse responses on occupants perceived advantage, disadvantages and jobs with the usage of PACS. The questionnaire uses a combination of responses to statements and inquiries, graduated from 1 to 6, and some chances for free sentiment. Those who give informed consent will reply the questionnaire for about 5-7 proceedingss. All the information that will be used in this survey will be collected by the research worker, Dr. Leil ani Ching. Surgical occupants will be interviewed at their most convenient clip.Ten. SAMPLE SIZE COMPUTATIONThe survey topics ( aim population ) of this research are all surgical occupants who use PACS in measuring trauma instances in the Emergency Department. Hence, no sample size calculation will be used.Eleven. DATA HANDLING ANALYSISData for this survey will be analyzed and gathered utilizing Epi-info version 7. The uninterrupted variables will be summarized utilizing mean and standard divergence while impact and perceptual experience will be summarized utilizing frequence and per centum.Twelve. DEFINITION OF TERMS1. Impact- The step of both the tangibleA andA intangibleA effects and influences of the Picture Archiving and Communication Systems upon the surgical occupants utilizing it. Questions that ask about the utility and image quality of PACS ( Question no. 1-6 ) will be analysed to measure impact. 2. Perception- TheA processA by which surgical residentsA perceives and buttockss image and informations handiness when utilizing the Picture Archiving and Communication Systems. Questions that ask about participant ‘s point of views ( Question no. 7-10 ) will be analysed to measure perceptual experience.Thirteen. Ethical ConsiderationPrior to enlisting in the plan, the consent of the participant must be obtained.Ethical motives ReviewThe advocates of the survey will procure an blessing from the Cluster Ethics Research Committee of The Southern Philippines Medical Center prior to making the research.Informed Consent: FormA written consent is obtained from the possible participants who will be invited to reply the study questionnaire.Informed Consent: SignerThe signature of the participant should look in the consent signifier.Informed Consent: WitnessNo informant will be required in order for the informed consent to be adhering.Informed Consent: Proxy ConsentThere will be no pro xy consent aside from that of the participant will be allowed.Informed Consent: ProcedurePrior to subscribing the consent signifier, the possible participants are informed about the survey principle and aims.Informed Consent: Timing and VenueThe informed consent will be taken prior to the disposal of the questionnaire. It will be done in Southern Philippines Medical Center after office hours.Disclosure of Study Objectives, Risks, Benefits and ProceduresThe participants will be informed of the survey aims and what is expected of them. They will besides be told that there are no hazards involved in the survey and that there will be no direct benefits to them as survey participants.Renumeration, Reimbursement and Other BenefitsNo renumeration or reimbursement will be given to the participants.ConfidentialityThe research workers will non unwrap the individualities of the participants at any clip. Merely the chief advocate of the survey has the personal information of the participants.In vestigator ‘s DutyIt is the research worker ‘s duty to guarantee the confidentiality of any information obtained during the research.Specimens ManagingN/AVoluntarinessThe participants have the right to decline to take part in the survey.Alternate OptionsIf participants decide non to take part in the survey, their determination will be respected and will non impact their employment or their regular public presentation rating.PrivacyParticipants will non be contacted by any agencies after they have answered the questionnaire.Information on Study ResultsThe participants will hold entree to their informations. After the information has been analyzed, the overall consequences will besides be made known to the participants.Extent of Use of Study DataAt present there are no intended programs to utilize the informations aside from the aims stated in the protocol.Authorship and ContributorshipThe chief research worker is the chief writer of the survey.Conflicts of InterestThe chi ef research worker and co-author declares no struggle of involvement.PublicationThe research may be submitted for national and/or international publication.FundingThe chief advocate of the survey is utilizing personal financess to carry on the survey.Duplicate Copy of the Informed Consent FormA duplicate transcript of the informed consent signifier will be provided to the participants of the survey. Extra transcripts can be made on petition.Questions and Concerns Sing the SurveyThe participants will be encouraged by the chief research worker to voice out concerns about their engagement in the survey.Contact DetailssThe participants of the survey will be provided with the cellular telephone figure of the chief research worker. The chief research worker is besides available for inquiries, remarks and concerns about the survey.

Postmodern Art: A Public Art Medium Essay

So much has changed in the art world in the past few decades. Because of the rapid growth of technology, democracy and globalization, arts today are more mass-oriented, so that many resources and facilities for both the appreciation and the production of arts are made available and accessible to all. It is predictable that arts will play a more active role in this century. In fact, this notable shift in arts is one of a characteristic of Postmodernism. In general, Postmodernism deems art as â€Å"a form of cultural production† which reflects cultural conditions. They question those â€Å"good† arts and â€Å"good† designs. They try to blur the boundaries between â€Å"good† and â€Å"bad† aesthetics. Hence, the interaction between the artworks and the audience makes the audience, in a way, part of the art. Thus, communicating with the public becomes a crucial part, and as an example fits well into this new cultural paradigm — it is â€Å"public art†. One of the philosophies of Postmodern Art is emphasizing collaboration and participation. That is, production is not only artists’ business. In the South Bronx in New York, one of the poorest and most dangerous parts of the city, artist John Ahearn and his assistant Robert Torres created life-castings of people in the neighborhood by collaborating directly with the community that will come into contact with the artwork. These people participated and supported the art, becoming the part of production. Meanwhile community gives artists a location, inspiration and purpose. The definition of art suddenly becomes not so absolute and exclusive. Participants now can express their ideas and thoughts, therefore raising the possibilities of new forms of creativity. John Ahearn’s sculpture project is not only one example focusing on general public. Another eminent Pop artist, Claes Oldenburg embodies the concepts of postmodernism in his public artworks, such as â€Å"Clothespin† and â€Å"Dropped Cone†. By creating sculptures of mass culture objects, again, Claes Oldenburg aimed to blur the distinction between â€Å"high† and â€Å"low† culture. That is to say, there is no more hierarchy of culture and that the topic of art may gain from any source of life. Under the trend of Postmodernism, artists today are also assigned to the new responsibility, and this new idea redetermines the intrinsic values of artworks. If we consider art as a form of social practice, art can be seen as an approach that people participate and decipher the images and symbols of the world. Since art is a means of participation, the challenges of artists nowadays are not only producing new artworks, but also producing the artworks that serve as a stimulus for revaluation and interaction of culture and people. In other words, the meaning of art in this era is not so simple to display the aesthetics. It is about how to interpret and transcode our culture, and then reconstruct what we had in the past.

Physical therapy essays

Physical therapy essays Goals for Becoming a Physical Therapist I always new I wanted to do something in the medical field, but I had no idea what, so I attended a healthcare career day in junior high school. After that opportunity I still was undecided but I knew for sure I wanted to do something in the mredical field, so I started volunteering at a nursing home facility where my mom worked and she introduced me to the nursing field. By volunteering at the nursing home with her, I also got the chance to talk with the rehab therapists about physical therapy and work with them as well. Given that opportunity I have learned valuable lessons and developed a new passion for life because of volunteer work I did in the nursing home environment. There I discovered my deep compassion for others and my strong desire to help people. Then I realized I wanted to do something more than just care and treat mostly geriatric patients in the nursing home field, so thats when I became more interested in the occupation of physical therapy. I love people and I a m very interested in the way the human body works. I did not only research the field of physical therapy but I later in life had to be treated in physical therapy for several months, because of a dislocated shoulder and because of an anterior cruciate ligament(ACL) reconstruction surgery. By having to undergo these different treatment protocols I was given the opportunity to learn different treatments and techniques, but I also had the chance to perform some of the different modalities of physical therapy that was appropriate for my rehabilitation program. By having to undergo these different treatment protocols, I began volunteer work at various facilities and later was given the opportunity to become a physical therapist aide at Yoakum Community Hospital in Yoakum, Texas. Given the opportunity to work as an physical therapist aide, I have learned so much more about the field by having hands on ...

Can we know when to trust our emotions in the pursuit of knowledge Essay - 3

Can we know when to trust our emotions in the pursuit of knowledge Consider history and one other area of knowledge - Essay Example This mainly occurs when we lay our fundamental beliefs on matters of the heart rather than using brains to make our conclusions. This type of emotion provides us with strength to engage in intellectual activities. Knowledge is learning or studying something new a person didn’t know before.knowldge and its power suppresses normal schooling as it comes through a very long process of experiences (Campbell, 2002, pp204). Though schooling is educational, it cannot give someone an opportunity to experience knowledge that is experienced when an individual takes on a journey to explore new things. Guided by emotions, an individual tend to dwell deep on a matter and learn more than he or she can have a chance to learn more than ever, thus opening more avenues there were never there before. With emotions facilitating the search of knowledge an individual will have a chance to learn a broader spectrum of things. Using emotions and the art is a trustworthy action. In history, every story is related to emotions. Being compilations of stories from different personas, no one can stand and clearly say what the truth in history is. No one can certify whether historical accounts are true or not. In respect to this fact, the pursuit of knowledge in history then is said to be completely emotional experience (Campbell, 2002, pp134). History, involves evidence used, where it was made, whom it was made by and for what reason. History as a way of knowing the past happenings does not only help us to understand more on what is being researched, but also creates insight into the time period. Sometimes when an individual acts emotionally, his or her rationality is very weak thus allowing an opportunity for history misconstruction. Emotions can immensely affect history. For example, during the trial of David Irving versus Dr. Deborah, and Penguin publishers. Irving was accused to be anti-Semite and a racist, but he strongly resented the accusations saying that the

Homelessness Essay Example | Topics and Well Written Essays - 750 words - 6

Homelessness - Essay Example Governments as well as organizations have tried in combating the issue of homelessness but the fight is yet to be won. The state of homelessness is not pleasant. According to worldwide survey conducted in 2005, it was apparent that there were more than one hundred million people without permanent dwellings across the world; it is almost obvious that this figure has grown with time considering the exponentially advancing capitalism economy across the world. The worst hit is countries in Africa and some parts of Asia, the situation in the United States and Europe is better. According to a survey by the National Alliance to End Homelessness, there was a minimal reduction in the state of homelessness in America between 2009 and 2011; this reduction was by a margin of one percent (Coalition of the Homeless of Central Florida 1). The reduction was attributed to several advancements in the side of the Federal government as well as the state governments. A major breakthrough has been courtesy of an innovative program launched in 2010 by the federal government dubbed Prevention and Rapid Re-Housing Program ( Coalition of the Homeless of Central Florida 1). Various causes are accompanied by homelessness all across the world. It appears that the driving forces are the same, poverty. United States is one of the countries that enjoy low rates of homelessness courtesy of the well-established economy. Countries that are struggling in keeping up with economic instabilities are worst hit, some parts of Africa have reported up to millions of people living in muddy houses and makeshift houses if not tents. However, there are policies in development by individual countries to counter the menace. Enactment of workable policies and growing the economy seems to the lasting solution, the realization of these will be a contribution of all the relevant stakeholders. In order to prevent homelessness all individuals must take an active